About the project
Concept coffee packaging design for ‘ Origins Coffee ‘, a brand set up to produce the finest coffee available and celebrating the great lands that provide the coffee beans.
Ethiopia is considered to be the birthplace of coffee, Brazil is the largest coffee producing country in the world and Colombia is the largest producer of washed Arabica globally and is one of the most well known countries for coffee.
The aim was to create some striking packaging which would stand out but also pay homage to the countries where the coffee has originated from. This is why the packaging has a clean and minimal look to it, with the top part a neutral colour allowing the bottom part of the packaging featuring the country landscape to draw the eye.
The packaging is consistent across different blends and will be flexible for more blends in the future of other countries and the design can also be adapted to suit other products if needed such as iced coffees and whole bean offerings.