Create the brand identity for Meraki Colour, a new Art Supplies, Stationery and Print and Copy specialist with a combined 36 years experience in the industry.
The name itself lends itself to the art industry, a sector where the main driving force is the passion of the artist.
Pronounced May-Rah-Kee, meaning to do something with soul, creativity or love and to put something of yourself into your work.
Using this as influence it was decided to have the title ‘ Meraki Colour ‘ in a scripted hand drawn style font, with the addition of the heart above the ‘i’ reflecting the soul and passion.
As Meraki is a Greek term the brief was to use the colours of Santorini – strong shades of blues, oranges, reds and yellows.
Designing the stationery meant creating bold pieces, looking to create the stationery as a piece of art in itself and the presence of the pattern on the right side reflecting the notion of the right side of the brain being the creative side