Meraki Colour

The Brief:

Create the brand identity for Meraki Colour, a new Art Supplies, Stationery and Print and Copy specialist with a combined 36 years experience in the industry.

The name itself lends itself to the art industry, a sector where the main driving force is the passion of the artist.

Pronounced May-Rah-Kee, meaning to do something with soul, creativity or love and to put something of yourself into your work.

Using this as influence it was decided to have the title ‘ Meraki Colour ‘ in a scripted hand drawn style font, with the addition of the heart above the ‘i’ reflecting the soul and passion.

As Meraki is a Greek term the brief was to use the colours of Santorini – strong shades of blues, oranges, reds and yellows.

Designing the stationery meant creating bold pieces, looking to create the stationery as a piece of art in itself and the presence of the pattern on the right side reflecting the notion of the right side of the brain being the creative side

Meraki Colour Business Cards
Meraki Colour Loyalty Cards

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